Webinar hosted by Alan Potter
Are your clients looking to protect their brands overseas? Wondering whether to file an international trademark application via the Madrid Protocol or instruct overseas associates to file local trademark applications?
A significant part of the answer lies in the relevant registries' approach to goods and services - both home and away. Understanding the world's approach to goods and services is crucial to understanding Madrid.
It's been a short while since Canada officially joined the Madrid Protocol of registering and managing trademarks worldwide. Trademark attorneys now have the option to use this system and file in multiple countries at a lower cost, rather than picking and choosing them individually. However, there are challenges associated with ensuring your clients get the best brand protection possible.
In this webinar, Alan Potter, IAM Strategy 300 world ranked IP strategist, trademark lawyer and co-founder of trademark tech company Sortify.tm, provides a trademark practitioner's insight into Madrid - when to avoid and when to embrace - and addresses any concerns you have about using the system.