Webinar: Avoid or Embrace? Tips for getting the most out of the Madrid Protocol

Watch a recording of our latest webinar where we outline the Madrid Protocol of registering and managing trademarks worldwide - what the system is about and the implications for attorneys. 

Webinar hosted by Alan Potter

Are your clients looking to protect their brands overseas? Wondering whether to file an international trademark application via the Madrid Protocol or instruct overseas associates to file local trademark applications?

A significant part of the answer lies in the relevant registries' approach to goods and services - both home and away. Understanding the world's approach to goods and services is crucial to understanding Madrid.

It's been a short while since Canada officially joined the Madrid Protocol of registering and managing trademarks worldwide. Trademark attorneys now have the option to use this system and file in multiple countries at a lower cost, rather than picking and choosing them individually. However, there are challenges associated with ensuring your clients get the best brand protection possible.

In this webinar, Alan Potter, IAM Strategy 300 world ranked IP strategist, trademark lawyer and co-founder of trademark tech company Sortify.tm, provides a trademark practitioner's insight into Madrid - when to avoid and when to embrace - and addresses any concerns you have about using the system. 

 

Overview of the webinar

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How the Madrid Protocol works

We discuss relevant registries' approach to goods and services - both home and away.

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The Yes/No Decision Process

The main considerations like the type of mark, the goods and services scope and timing.

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GOODS & SERVICES BASED DECISIONS

Understanding the world's approach to goods and services is crucial to understanding Madrid.

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Challenges of the Madrid system

We outline the limitations of Madrid like the loss of subclassification control in China.

 

About the speaker

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Alan is a cofounder of Sortify.tm, and Chief Technology Officer. 

A New Zealand lawyer with 25 years’ experience in trademarks, Alan drives Sortify’s product roadmap and is key to the ongoing development and refining of Sortify’s countless machine learning systems.

Given his extensive experience in trademarks, he is one of the key domain experts who helps connect Sortify’s AI with the real world problems of trademark attorneys.

 

Watch the recorded webinar now