Webinar hosted by Alan Potter and zane adams

The Nice classification system can be quite daunting, especially as Trademark Registries around the world often take different approaches to goods and services issues.  

As a 25 year trademark attorney who's been there, Alan offers some real-life examples to give you a global perspective of how to deal with the Nice 11 system and tips for dealing with its constraints.

In this webinar - the second in our ongoing series, Alan Potter and Zane Adams talk in-depth about some of the more common classification issues faced by trademark practitioners, and how to overcome them.


Overview of the webinar

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Origin of the Nice system

The creation of Nice classification, Nice Agreement context and history

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Broad or Narrow Specifications

Why both matter and a global view of specification drafting

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Specification drafting tips

Tips for drafting the perfect Nice 11 specification

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Other special issues

Outliers and challenges to the system - SaaS and Cannabis


About the speakers

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Alan is a cofounder of Sortify.tm, and Chief Technology Officer. 

A New Zealand lawyer with 25 years’ experience in trademarks, Alan drives Sortify’s product roadmap and is key to the ongoing development and refining of Sortify’s countless machine learning systems.

Given his extensive experience in trademarks, he is one of the key domain experts who helps connect Sortify’s AI with the real-world problems of trademark attorneys.



Zane is an experienced trademark lawyer, with a special interest in both helping startups and assisting his clients with securing trademark registrations in tricky jurisdictions. In the Sortify.tm team, Zane takes care of in-person demos, customer support, and advanced user testing.

Being an expert in international trademark registration matters, Zane knows exactly which of the various Sortify.tm tools is the most useful for any given jurisdiction.


Watch the recorded webinar now